How to add ‘Previous Page Path’ from UA into GA4 (and include it in your Looker Studio reports)

Originally published on November 9, 2022

How to add Previous Page Path from UA into ga4

And add it to your Looker Studio (formerly Google Data Studio) reports

Advanced: Parameter Powered Filters in Google Data Studio

Originally published on June 29, 2021

Advanced: Parameter Powered Filters in Google Data Studio

Check this hack to get the most out of GDS with parameter powered filters.

How Much Longer Should You Run Your A/B Test?

Originally published on February 21, 2021

Ever struggled with not knowing how long to run your A/B test on Google Optimize? Then it's time to read this article.

Overview: My Services

Published on September 1, 2020

Did you know DDD isn’t just a blog? Check out this short video to see an overview of my data analytics consulting services.

My Take: WordPress vs. Shopify

Originally published on May 27, 2019

Wordpress and Shopify are two of the most popular out-of-the-box e-commerce solutions out there. But which one should you use?